Apollo Internet Media Services

Aquisition
A key component to any sales and marketing strategy is the ability to continuously attract quality new prospects to your site at the right time. This is achieved by successfully developing an online marketing strategy that encompasses search engine optimisation activity, Pay-Per-Click advertising, email marketing and affiliate partner programmes.

Engagement
Once a prospect or customer enters your site you need to ensure they remain there long enough to consider you online proposition. Websites need to quickly engage the visitor, make them more receptive and promote a response. The visitor experience is influenced by site design, content and layout, the quality and speed of hosting facilities and where appropriate the integration of interactive elements such as animation and 360° panoramic tours.

Conversion
You may only get one chance at converting a first-time visitor to a customer. Websites offer a content-driven approach to sales and marketing that places the visitor in control of the sales process. Visitors are only one click away from leaving your site - possibly forever. Converting online prospects into customers is influenced by the quality of the site build and development, the ongoing management of the site contents, effective enquiry and response systems, and in e-commerce environments payment handling and order processing systems.

Retention
The effective use and application of Internet technologies is the key to retaining your existing customers. Highly targeted, personalised, and timely correspondence can improve the loyalty of customers and extend their lifetime value to your business. Customer retention is achieved by effective data capture and management, online cross-sell and up-sell techniques, ongoing website management, email marketing and the successful integration of offline and online marketing strategies.