Search Engine Optimisation

The subject of search engines can be sensitive to site developers and owners alike. Site owners naturally perceive a high ranking within search engines to be an integral part of successfully marketing a website. However search engine operators offer a free service and as such do not guarantee the placement of a site and its pages onto their own databases.

The amount of time to be invested in SEO activities is dependant on the level of competition. The process includes researching and identifying popular keywords within your sector and incorporating them in the website content, page titles and headings.

Submission to relevant online directories is also beneficial to driving traffic to the website and Pay-per-Click campaigns are an instant cost effective solution for achieving 1st page rankings for certain competitive keywords.

The SEO service is broken down into the following areas:

• Web code validation
• Web-friendly URL generation
• Link checking
• Key word analysis
• Site map generation
• Google indexing
• Web crawler
configuration
• Modifying content
• Web promotion